AJ Chamber of Commerce Approves Name Change

Apache Junction Chamber to become Superstition Region Chamber of Commerce on November 10

The Apache Junction Chamber of Commerce Board of Directors voted unanimously to rename the Chamber, “Superstition Region Chamber of Commerce.” The new name will become effective November 10, 2018, when the Chamber unveils its new logo and branding elements.

“The Chamber’s reach has always extended beyond Apache Junction,” said Steve Byfield, SRCC Board Chairman and General Manager of Roadhaven Resort. “This name change more accurately reflects the Chamber’s mission to promote, develop and unite the business community around Apache Junction, Gold Canyon and East Mesa.”

Superstition Region Chamber of Commerce currently has 420 members with plans to increase 35% within the next five years.

“Changing the name is critical to ensure the Chamber reaches its highest potential,” said Michael Eastwood, President/CEO for the Superstition Region Chamber of Commerce. “As people and businesses continue to move to the East Valley, the future of business truly is in the Superstition Region corridor, and this name puts the Chamber ahead of the growth.”

About Superstition Region Chamber of Commerce

Incorporated in 1960, the Chamber offers benefits and advocacy for more than 400 members.

Serving the areas surrounding Apache Junction, the Chamber facility also houses the Apache Junction Visitor’s Center. This Arizona Office of Tourism designated visitor center accommodates over 30,000 visitors annually, while receiving thousands of phone calls and distributing information for relocation and tourism throughout the world.

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